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Medium-Term Management Plan | 2010 Medium-Term Management Policies

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Fundamental policies

In the midst of a surge in global competition, the NGK Group maintains its steady path of growth and evolution in the pursuance of its corporate mission: to provide value to its customers, shareholders, employees-as well as society as a whole-at all times. Through efforts firmly grounded in its unique ceramic technologies, the NGK Group is active in its "Triple-E" primary business domains of energy, ecology, and electronics.

The NGK Group's fundamental policies for fulfilling its corporate mission are outlined below.

First, through selective concentration of resources and investment, the NGK Group will establish new technologies surpassing those of its competitors, to create new businesses and new products that will secure the top positions in their respective fields ("Strategic Growth").

Next, the NGK Group will seek to increase return on equity (ROE) by defining clearly the roles of group member companies and implementing efficient management that makes the most of each company's capacity for dynamism and individuality, all based on consolidated group business management ("A Highly Efficient Organization").

Furthermore, the NGK Group will disclose information to shareholders and investors in a timely and proactive manner. In addition, while communicating information broadly to society at large through its public relations activities, the company will bear its corporate social responsibilities in mind, contributing to society through means such as providing support for foreign-exchange students ("Being a Good Corporate Citizen").

Mid- and long-term management strategies and issues to be addressed

The imperative currently facing the NGK Group is to achieve full-fledged recovery in business performance and growth by tackling various structural reforms and responding to changes in the business environment.

The global economy appears to have bottomed out, emerging from the worst of the economic downturn. Nevertheless, the current recovery depends heavily on growth in emerging markets. Several areas of concern remain, including financial instability in Europe, the receding impact of economic stimulus measures, and concerns about overheating in the Chinese economy. In short, future prospects remain uncertain. Given these harsh economic conditions, the NGK Group will work to achieve a full-fledged recovery in business performance and growth by providing environmentally-sensitive products and by capturing business opportunities generated by ever-growing environmental awareness around the world.

Viewing its current circumstances as an opportunity to address structural reforms, the NGK Group will work to achieve comprehensive cost savings and to develop a strong cost structure by eliminating all waste. The NGK Group will seek to do this by reviewing business processes while consistently striving to improve quality. The Group will also continue to pursue steady efforts in various other aspects, including expanded production capacity, both in Japan and abroad, for the automotive parts needed to respond to increasingly rigorous exhaust restrictions, as well as establishing a mass-production structure and strengthening marketing capabilities for NAS batteries, as it seeks to promote the application of these batteries for new energy applications. The Group also plans to dedicate itself to the continual creation of new businesses and new products, human resource development, and environmental management to reduce carbon dioxide emissions.

Through these efforts, the NGK Group will increase its corporate value and move forward focusing on the needs of our shareholders and on capital efficiency, based on consolidated group business management. The entire Group will move forward as one to achieve our goal of growth.

For the fiscal year ending March 2013, NGK has set the following tentative performance targets for net sales and operating income: 320 billion yen in net sales and 50 billion yen in operating income.

2010 Medium-Term Estimates / Sales

2010 Medium-Term Estimates / Sales

2010 Medium-Term Estimates / Operating Income

Rough operating-income targets of 2010 medium-term management plan

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